Social Media: Who's my Audience?

End of the last week, wrapping up with my Monitis work and detailed stats on what's up in the economy, I decided to look into my social sites' and what's popular. It wasn't only out of curiosity, but for learing my audince and which topics will be more appropriate for them. My targets were Sphinn, Digg, SU and Delicious. Digg for example has a first page, Delicious shows recently popular stories and tags, Sphinn also has top stories. SU is different. I could only check the "websites" section and examine most popular tags.

Digg

Yeah too much noise about the U.S. election now and the Digg community is very actively digging political content "Obama or McCain, Republican or Democrat"!

With the American election looming naturally many recent postings are concerning politics.

However there are several other topics like technology, science, worlds business, gaming, art, software.

Here are the 5 hottest stories with thousands of diggs:

No WAY!! Sarah Palin Pranked by Radio DJs

Obama's new 30 min long infomercial

"We can still win this!"

Look what happened at my house (A photo diary)

First look at Windows 7



Delicious

Del.icio.us - a pretty nice social bookmarking tool which allows to save bookmarks from anywhere in the net .

Last week the 10 most used tags were design ,blog , video, software, tools, music, programing, webdesign, photography, tutorial

5 Popular posts here show their relenancy to those tags:

40 Beautiful Free Icon Sets - Six Revisions

Most Wanted Ajax Techniques: 50+ Examples and Tutorials

35 Tutorials for Creating Website Layouts in Photoshop

50 websites you'll wonder how you lived without

Gems of Python



Sphinn

Internet marketing news and discussion forums, more a SEO than a social media site. Has smaller and more specialized community. My collegue Gayane's there, I will soon join it too. Like the stories there and want to take part.

Last the most popular categories in Sphinn were search marketing, social media,online marketing,google, SEO , SEM industry. I assume these are always most popular, since Sphinn is dedicated to SEO and SEM topics.

Here’s a few recent ones which were popular this week

Remove The Category Base From Wordpress

Greedy BBC Blocks External Links

Future of SEO

The Search Engine Buying Cycle

Big Changes to The StumbleUpon Algorithm and Toolbar

StumbleUpon

I like SU a lot. It doesn't have a front page, but I decided to write about it, because it's a very nice community and friendly environment there.

I looked in the Popular Websites and here are the most popular tags: Videos,photography, design, humor, since, society , living, blogs, technology , business , politics.

I enjoy Social Media. It increases also my web popularity and I receive good and targeted traffic from social networking. I can even spend only 10 seconds for the report, according to the video below:


Author: Kristina Frangulyan
Facebook
StumbleUpon
Digg

Social Networking and 8 Measurements to Track Return

Benefits of Social Media Marketing

Social media marketing is a form of internet marketing and is a productive method to promote your site and your business through social networks and communities. Social Media Marketing will make your site profitable over time.

Here are just a few examples of what success it might bring:

• Brand name recognition
• Improved search engine position for keywords. Improves your keywords position in Search Engines and people can easily find your site among thousands of search results.
• Increases traffic from bookmarks- you get traffic and attention for your website.
• Sales growth and conversion rate – The more visitors you have the more the chance for increasing sales
• More online conversations–buzzes about your site
  
• The friends recommendation (Would you rather buy from an unknown company or from a company that people recommend? Yes your friends play an important rule here.)

Social Networking Rules

- Investigate

• Psychology
  
• Influencers - Take example ask questions
  
• Read topic
  

- Be active, contribute

• Voting
  
• Commenting
• Submitting
  

"The key is to make friends, check out their content on a regular basis, vote for the things you like and submit things that you think will appeal to the different communities."

- Be responsive

• Answering letters
• Reciprocating, returning the favor
• Inviting and accepting friends requests
  

I get inspirations from the well known social media marketers and take example from them.
Here I mentioned the active members in social media area and especially whose blogs I visit frequently and I think it is a good resource for the new social media members like me and the people who wants to succeed in the internet marketing .

Social Networkers Who Inspire Me

Ann Smarty- she provides a lot of contributions in technical aspect of SEO
Bill Hartzer - a head search engine marketing, social media marketing, and website marketing expert and a great socializer
Shana Albert - Webmaster and Blogger and of course enthusiastic stumbler
Maki Dosh Dosh- deep and insightful writer
Tamar Weinberg - search engine optimization specialist and photography lover

There are many others, that I come across now and then. Some have been great help with tips and advices. Among those I appreciate.
Avi Joseph - A web strategist and a social media adviser, helping companies and organizations in the web 2.0 field.
Gunjan Pandya - SEO & SEM Executive at Ahmedabad. He is also a writer of "Search Engine City."

8 Key Performance Indicators I measure for my Social Marketing

2. ncreasing your users' awareness of your products and services

And for checking my online marketing results I use Web monitoring and Search Engine Ranking tools.

Why search engines? You promote to people, not to search engines!

Monitoring Your Properties Search Engine Ranking reviews why search engines are paramount for your Internet business and web properties.

"Simple, search engines are your marketplaces - You advertise, promote and optimize your websites in order to achieve better placement in the them," says Ivan Widjaya.

The review talks about Semonics as a tool to monitor and follow after SERP results.

He also says: "My experience with the site is positive - Changes are tracked in real time, and it does really help me reduce the hassle of checking and tracking my web property’s search engine ranking information from time to time."